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Introduction
In a crowded market dominated by industry giants like Oracle and Salesforce, a new startup has emerged with a fresh approach to sales process management. Crushpath, founded by former executives from Jive Software and Socialcast, aims to make it easier for salespeople to track their touchpoints with potential clients and share pitches and correspondence in real-time. With a strong focus on social elements, Crushpath is positioning itself as a disruptor in the sales technology space.
The Founding Team’s Track Record
Crushpath’s founding team has an impressive track record of success. Sam Lawrence, co-founder and CEO, previously held the position of CMO at Jive Software, while Matt Wilkinson was also part of the founding team at Socialcast. Their experience in building next-generation enterprise companies has clearly caught the attention of investors.
Seed Funding and Partnerships
Crushpath has secured $2 million in seed funding led by Charles River Ventures (CRV), with participation from notable investors such as Chamath Palihapitiya’s Social + Capital Partnership, Marketo CEO Phil Fernandez, Jive CEO Dave Hersh, Box’s CEO Aaron Levie, and Evernote’s CEO Phil Libin. This significant investment is a testament to the founders’ vision and execution capabilities.
The Platform
Crushpath’s platform offers several key features that set it apart from existing sales process management tools:
- Social Elements: Crushpath introduces a new level of social interaction between sales teams and clients, creating a "third space" where communication can flow more freely.
- Integration with Salesforce: Users who sign up with Salesforce can link their database to the Crushpath platform, ensuring seamless integration and synchronization of actions like recording sales.
- Data Filtering: The platform aggregates data from various sources, including email, news, websites, LinkedIn, Google, and now Evernote, providing a concentrated view of client activities and filtering out unnecessary information.
Pricing
Crushpath is offering an attractive price point for its software: $29 for a basic license and $49 for a more advanced version that integrates with other platforms like Salesforce. This pricing strategy positions the company as a more affordable alternative to competing sales technology solutions.
LeWeb Presentation
Sam Lawrence, co-founder and CEO of Crushpath, will be presenting the platform at LeWeb in London, further solidifying the startup’s presence in the industry.
Conclusions
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Crushpath is poised to disrupt the sales process management market with its innovative approach and social elements. With a strong founding team, significant seed funding, and strategic partnerships, this new entrant has already gained attention from investors and industry observers alike.
As the startup continues to grow and develop its platform, it will be interesting to see how Crushpath’s unique features resonate with sales teams and clients. Will this new player in the market successfully challenge the dominance of Oracle and Salesforce?
Only time will tell, but one thing is certain: Crushpath has set itself up for success by addressing a pressing need in the sales technology space.
